Bloom & Give · India · Traditional Weaving · Feb 28, 2022

Bloom & Give: Reversing Gender Inequality Through Education

The love of rich history and unique craftsmanship is what initially drew friends Partha Raghunathan and Madhu Rajendran to the idea of starting Bloom & Give, a socially conscious textile business on a mission to help reverse gender inequality.

After a product sourcing trip to India, the founders discovered artisan cooperatives meticulously designing and crafting beautiful textiles using time-honored traditions.

While spending time in artisan villages, they noticed the massive gender disparity and inequity. Between the two friends, they have three young girls, making the weight of what they saw hit even closer to home. It seemed that along with the beautiful skills of textile making, truly misogynistic beliefs about the role of girls and women had also been passed down numerous generations. The founders quickly discovered that education is the only effective way for a girl to escape this endless cycle of childhood marriage, pre-teen pregnancy, and abuse.

Bloom & Give continues to work with artisans using the traditional weaving, dyeing and block-printing techniques that the founders discovered during their original visit to local cooperatives. Each product purchased is also combined with a way to directly impact girls education in India. Today, rich fabrics including hand-loomed cotton (Khadi), handwoven pashmina (Cashmere) and raw silk (Tussar) are pieced together by local artists in India as a way to keep both the colorful history alive as well as to fund life-giving education opportunities for girls through Bloom & Give’s business model. The impact on both the artists and the girls is far-reaching.

Bloom & Give is currently in the process of converting its company into a 501-c non-profit organization, and we can't wait to cheer them on in their next chapter!

I was able to gift this Winter box to a relative. She loved it. She does entertain a lot and the glasses are a show stopper.
MTB made it super easy to change my address for easy gifting. 💗

unfavorable

Not one of my favorite boxes. unless you entertain a lot, this box is unwelcoming. To me, it was a waste of my monthly allotment.

Winnie - Thank you for sharing your feedback! We're sorry to hear that the Winter '24 box didn't meet your expectations. Our goal is to curate each box with a seasonal theme that brings enjoyment. Sometimes our offering isn’t quite right for all our members. That’s why we provide a full preview of every item in the box ahead of time, giving our members the chance to evaluate each curation with enough time to skip a box if a particular theme isn’t quite right for them. We appreciate your input and hope we can bring you a future box you love!

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Great gift. Beautiful presentation.

Elegant and Usefull

One can tell fron every box that Karin creates that she has impeccable taste. Each item appears to be well thought out and theme sellected. Perfect for entertaining friends, family or yourself. Love it. .

I’ve found the box for me!

I hesitated a bit before ordering because the box was priced a little higher than others, but I now see why. The quality of the items is far superior to most boxes. The items I received were comparable to any I would buy at a high end boutique, Pottery Barn or Williams Sonoma. Each item is useful and something I would pick out. I’ll be making up a pitcher of apple ginger Moscow mules this week for the card group, and I’m giddy over the sneak peek item from the winter box!

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